#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

A simple menu idea and a good marketing lesson from a local restaurant. Last week, I came across this message on Twitter: It was about an event at a local restaurant, Turl Street Kitchen. The link led on to an event page on Facebook that read: ‘For one night only we will be sourcing all … Continue reading Local + scarce = a great marketing recipe

What do open innovation, crowd sourcing, electronic word of mouth, social media segmentation or home working have in common? People. The secret ingredient in social media is to engage with the person using it. I participated in a really interesting workshop at the Henley Centre of Customer Management, today. It looked at phenomena like open … Continue reading The secret ingredient in social media performance

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

A blog post triggered a reflection on the nature of human connections in Web 2.0. I asked myself: we are in touch, but are we connected? I have been reading a particular blog for quite some time. The author has a witty, direct, fast-paced writing style. I really enjoy reading the thoughts and adventures of … Continue reading Social Media is emotionally deficient

The customer was unhappy and decided to let you know. What now? It has been said that mistakes are unavoidable and, therefore, complaints are a natural part of service delivery. Indeed, even if firms did not make mistakes, complaints might arise. How? Because satisfaction is a function of customer’ expectations – so, if service falls … Continue reading Talking to the hand

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

If customer dissatisfaction is a fact of business life, how can you ensure disgruntled customers choose to tell you, rather than switching to a competitor and telling the world about their negative consumption experiences? In a recent post, I argued that organisations should not fear negative word of mouth. It provides insight into customer (dis)satisfaction, … Continue reading What stops customers complaining?

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

You wish customers had only good things to say about your company, product or brand. Instead, they seem only too ready to share their negative experiences online. Can organisations benefit from this negative attention? In the social media workshops I participate in, one theme pops over again and again: what if customers say bad things … Continue reading 3 reasons you should embrace (negative) feedback