I am currently marking coursework where students were allowed to use generative AI, but they have to detail how they used it and include screenshots. And this reminded me of a paper that I read some time ago, entitled "Competence Penalty Is a Barrier to the Adoption of New Technology". This paper reports a study … Continue reading The Reputational Risk of Disclosing AI Use
Category: Marketing in everyday life
New white paper: Balancing Responsiveness and Reliability – Liquid Innovation in Practice
The same qualities that make Generative AI agents valuable can become liabilities when this technology is deployed without appropriate controls. Their adaptability may produce inconsistent guidance across similar situations, while its fluency obscures the poor quality of the reply due to missing or wrong information. For many organisations, the operational advantages of deploying AI are … Continue reading New white paper: Balancing Responsiveness and Reliability – Liquid Innovation in Practice
Why High-Performing AI Fails the Human Test
With AI technology (particularly language models) performing increasingly well in traditional measures of expert knowledge such as medical licensing exams or the assessment of research environments, many are now considering how to deploy “out in the world” so that they can assist customers, patients, public services users, and so on. If yes, there is the potential to move … Continue reading Why High-Performing AI Fails the Human Test
Algorithms as the problem vs the solution to discrimination in the digital age
We know that algorithms are everywhere, from curating our news and social media feeds, to scoring our job and credit applications. And many have warned that algorithms deepen unfairness. For instance, in 2021, the UK’s Competition and Markets Authority (CMA) released a report breaking down how algorithms may harm consumers and markets, because they can: Personalise prices … Continue reading Algorithms as the problem vs the solution to discrimination in the digital age
The Algorithmic Transparency Paradox: Accountability vs Behaviour Distortion
When we don’t know that an algorithm has been used to make a decision that impacts us, we can’t challenge those decisions, or fix any mistakes. According to Anne-Britt Gran, Peter Booth and Taina Bucher, such lack of awareness constitutes a new form of digital divide: “Not only does a lack of algorithm awareness pose … Continue reading The Algorithmic Transparency Paradox: Accountability vs Behaviour Distortion
Capturing human complexity in categories
I suspect that we have all had the experience of filling in a form and not finding a box that exactly describes us. That’s because those forms are trying to fit us into neat categories, whereas our identities, behaviours and preferences are often fluid, contextual, and relational. So, there is a clash between the managerial … Continue reading Capturing human complexity in categories
Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining
A recent analysis of nearly 180 million global job postings from 2023 to 2025, by Henley Wing Chiu at Bloomberry, reveals an interesting split in labour market trends. Execution-focused, creative jobs are experiencing steep declines. For instance, in the two years covered by this analysis, computer graphic artist roles are down by 33%, writer roles … Continue reading Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining
The global footprint of generative AI
Recently, I came across the Cartography of Generative AI, a fabulous resource created by the Estampa group. Image source: https://cartography-of-generative-ai.net This resource shows how chatbots and other gen Ai interfaces are part of a dense, intricate and vast global system of physical resources, human labour, data flows, and economic structures. The right area of graph … Continue reading The global footprint of generative AI
Key points from OECD’s report on Generative AI and SMEs
A new report from the OECD sheds light on how more than 5,000 small and medium-sized enterprises (SMEs) across seven countries (Austria, Canada, Germany, Ireland, Japan, Korea, and the UK) are engaging with generative AI. This is an important report because while SMEs form the backbone of most economies, much of the of the discussion … Continue reading Key points from OECD’s report on Generative AI and SMEs
The Rise of AI-Enhanced Scams — and How to Protect Yourself
I was recently interviewed by the BBC about the use of AI-generated images in scam websites. The story followed reports that a small jeweller was being inundated with calls and emails from customers mistaking her legitimate business (Scarlett Jewellery) for a scam website with a very similar name (Scarlett Jewels). One of the features of … Continue reading The Rise of AI-Enhanced Scams — and How to Protect Yourself