June 2017 round-up

It’s summer and I am very much enjoying the long ‘days’. Yay. And the GCSEs are over. Double yay.   This month, I interviewed for, and was appointed to, the position of leader of the Marketing division at my Business School (i.e., head of department). Plus, at the end of the month, I learned that … Continue reading June 2017 round-up

Video: Digitalisation of SMEs

When I was at Oxford Brookes University, I worked on a project about the digitalisation of small and medium businesses (SMEs). We looked at how these businesses were using digital technologies, and which factors supported the successful adoption and depletion of these technologies.   This was a project developed with Drs. Sarah Quinton, Rebecca Pera, … Continue reading Video: Digitalisation of SMEs

February 2016 round-up

I am writing this post from Malta, where I am visiting as part of my post as Chair in Digital Marketing. It is the perfect ending to what was a very convoluted month, in the sense that it is bringing my mind back to research and, in particular, the impact of digitalisation on marketing. I … Continue reading February 2016 round-up

June 2015 round-up

All good things come to an end, and the sabbatical was no exception. As of July 1st, sabbatical consummatum est. As I entered the final month of my sabbatical, I told myself that I ought to not stop being on sabbatical before it was over. And, that was exactly what I did: June was a … Continue reading June 2015 round-up

April 2015 round-up

April is high up on my list of months that just flew by. Seriously, where did the last 30 days go? April was also a month of contrasts: highs and lows, fast and slow, noise and silence… It was a month that gave me a lot to think about, as I was preparing my monthly … Continue reading April 2015 round-up

February 2015 round-up

The second month of my sabbatical was dominated by my trip to the University of Malta, in my second year as Visiting Professor in Digital Marketing. Activities included research seminars, corporate education, some teaching and numerous meetings. Arguably, I went to Malta to share what I know about digital marketing, but I always learn a … Continue reading February 2015 round-up

How presenting your work can help you improve it

This isn’t a real post. Just the musings of a tired mind. Over the past few weeks, and specially the past few days, I have been kicking myself for committing to present the findings of the ‘Digitalisation of SMEs’ project (I mentioned it on the blog, earlier - for instance, here), at a research seminar … Continue reading How presenting your work can help you improve it

July round-up

July was going to be the month I was going to get on top of my to do list. It didn’t happen. It was nonetheless a good month, which included the following highlights.   Researching At the beginning of the month, I attended the Academy of Marketing conference, in Bournemouth. I presented 2 papers, including … Continue reading July round-up