More than a party – A consumer behaviour look at the impact of government sleaze on public health

Trust in politicians in the UK has taken a tumble, recently. The IPPR revealed that, as of the end of last year, the British Public’s distrust in politicians was at an all-time high: Image source Moreover, according to YouGov numbers, as of last week, almost 2/3 of all UK adults disapproved of the Government’s record … Continue reading More than a party – A consumer behaviour look at the impact of government sleaze on public health

Blockchain: definition, applications in marketing, and issues emerging

There is a lot of talk about blockchain technology these days. This technology has come a long way since it was primarily associated with crime (for instance, crypto currency, which is based on blockchain technology, was the main means of exchange in the now defunct, online black-market, Silk Road). It is now being touted as … Continue reading Blockchain: definition, applications in marketing, and issues emerging

Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina

The style and appearance of the space where the service is delivered (including online space) is highly consequential for: Facilitating the service encounter and enhancing productivitySignalling quality, and positioning the brandReinforcing the value proposition, andShaping customers’ (and employees’) feelings and behaviours in the space For instance, warm colours are energising, while cool colours are calming. … Continue reading Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina

In hot water – A tale of service failure and recovery 

Last week, right when I was feeling very sorry for myself because of the booster vaccine’s side effects and needed a pick me up, our Nespresso coffee machine stopped working. It started by being a little bit annoying; but, 48 hours later, it was really frustrating, and I was seriously considering quitting coffee or, at … Continue reading In hot water – A tale of service failure and recovery 

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

An emoji lost in translation

Earlier this week, I punctuated a message for a colleague with the emoji below: I wanted to express my frustration at a certain situation, by adding an emoji that, in my view, had a certain physical resemblance to me. However, something happened between me (the information source) and my colleague (the destination) such that when … Continue reading An emoji lost in translation

The consumers’ role in the current UK supply problems

The UK is currently experiencing various supply chain problems, resulting in fuel shortages, bare supermarket shelves, reduced options in restaurants, and warnings of disruption for Christmas retail, amid many other problems.  The Institute for Government, a think tank focused on improving efficiency in government and public service, produced a really helpful explainer of the reasons behind the current supply chain … Continue reading The consumers’ role in the current UK supply problems

To be, or not to be humanlike, that is the question for marketing AI

As a concept, Artificial Intelligence (AI) is usually defined in terms of how closely its workings (e.g., ability to hold a conversation) resemble human reasoning. The closer it is to humanlike performance, the better the AI is deemed to be (read about the Turing test, here). But what about the way the AI looks? Or … Continue reading To be, or not to be humanlike, that is the question for marketing AI

Screen multitasking, cognitive overload, and learning

This week, for me, is week 1 of a new academic year (not all universities start at the same time; and, indeed, even within the same university, there may be staggering starts for different programmes and year groups. Luckily, this year I managed to go back to the classroom. I say “luckily” because, while teaching … Continue reading Screen multitasking, cognitive overload, and learning

The potential and limitations of AI in home care – the users’ view

This week, the English parliament approved a new “health and social care” tax, corresponding to an increase in National Insurance contributions from 12% to 13.25% of salary (i.e., a whopping 10.4% increase!!). This increase is to pay for the home care needs of older people, disabled citizens, and others with high care needs. That is, for carers … Continue reading The potential and limitations of AI in home care – the users’ view