Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Smart speakers – consumer behaviour, industry structure, and implications for marketing

Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing

Limiting users’ time on Facebook, makes great business sense

Facebook has announced that it is rolling out features to help us spend less time on Facebook or Instagram. At face value, this is a surprising move for a company that has taken so many steps to create a platform that we return to over and over again (e.g., via notifications), to maximise the amount … Continue reading Limiting users’ time on Facebook, makes great business sense

Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy

If, like me, you are looking for summer reads, take a look at “Stand out of our Light - Freedom and Resistance in the Attention Economy”, which was authored by James Williams, the winner of the first edition of the Nine Dots Prize.   The Nine Dots Prize is an initiative to encourage and “reward … Continue reading Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy

Hide and seek in the age of social media

I was chatting with a friend about the challenges of keeping the destination of her holidays secret from a certain acquaintance, because of a comment somebody else had written on her Facebook page. This exchange reminded me of an experiment of sorts, from a few years ago. Professor Vertesi, who was pregnant at the time, … Continue reading Hide and seek in the age of social media

A peak into tech giants’ terms and conditions

I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here.   Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers