Twitter has announced, on February 2nd, that it is ending free access to its application programming interface (API). Starting February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. A paid basic tier will be available instead 🧵— Twitter Dev (@TwitterDev) February 2, 2023 https://platform.twitter.com/widgets.js Twitter API is … Continue reading Charging for Twitter’s API changes the nature of Twitter data from “igniter of value” to “end product”
Category: Marketing in everyday life
The handful of datasets that rule our lives
There are numerous examples of how the datasets that are used to train the algorithms that rule our daily lives are biased. For instance, tools that automatically translate professional titles tends to follow gender stereotypes: males are doctors while nurses are females. There is also bias against faces of females and faces of people of colour. But if these biases are … Continue reading The handful of datasets that rule our lives
New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment
Once the stuff of fiction, it is now possible for you to enter a store and receive an offer which was personalised to your preferences, past purchases and even what’s happening around you. Unlike John Aderton in Minority Report, though, you don’t need to scan your eyes as you enter the store, in order to … Continue reading New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment
When do consumers actually prefer the AI option (and why)?
AI agents are increasingly popular in customer interface. Sometimes they are the only option, others the default one before consumers are escalated to a human agent. One example of AI agents in customer interface that I mention frequently is AI-powered chatbots. Firms may use AI-powered agents to cut costs, because of their superior analytical capability or, even, … Continue reading When do consumers actually prefer the AI option (and why)?
AI in Marketing – slide set from introductory workshop
About a year ago, I delivered an introductory workshop to students of the MSc AI Strategy, about the role of Artificial Intelligence in Marketing. Recently, a colleague (from a different field) was asking me for an overview on this topic, and I shared this slide set with her. She said that it had been really … Continue reading AI in Marketing – slide set from introductory workshop
Dear ChatGPT, your answer is convincing but it is a complete fabrication
I have been spending some time exploring ChatGPT, the new AI powered, conversational chatbot, which is attracting a lot of attention for the range and the quality of its output. ChatGPT, by OpenAI, was launched at the end of November. It can do things as diverse as writing letters / e-mails, short answers, long articles … Continue reading Dear ChatGPT, your answer is convincing but it is a complete fabrication
On how algorithms are consequential – example from a newsroom
The paper “Designing What’s News - An Ethnography of a Personalization Algorithm and the Data-Driven (Re)Assembling of the News” is a great illustration of Kranzberg’s First Law of Technology, which states that “Technology is neither good nor bad, nor is it neutral.” In this paper, published in Digital Journalism, Anna Schjøtt Hansen and Jannie Møller Hartley … Continue reading On how algorithms are consequential – example from a newsroom
The problem with charging for Twitter’s blue tick is not the $8 amount, but mental accounting
I found myself in the rather unexpected position of agreeing with Elon Musk and even, possibly, defending one of his initiatives. Namely, I think that one good way of generating revenues for a social media platform could be by charging for value added features that people can sign up to, if they want to, but … Continue reading The problem with charging for Twitter’s blue tick is not the $8 amount, but mental accounting
What’s the most important impact of the ubiquity of smart and connected technology in our lives?
“What has been or will be the most important impacts of increasingly prevalent smart and connected technology in our lives, including in the home, in the workplace and in our towns and cities, and are they necessarily better than current systems?” This is the question that the Digital, Culture, Media and Sport (DCMS) Committee posed … Continue reading What’s the most important impact of the ubiquity of smart and connected technology in our lives?
When it comes to AI adoption, ask “if” and “what”, but also “how”.
Last week, I joined a meeting to discuss a new survey to collect data on AI adoption and use in businesses across various countries, with the aim of informing policymaking. The survey developers are asking some really interesting questions around whether businesses are using AI, what type of AI they were using (e.g., AI for … Continue reading When it comes to AI adoption, ask “if” and “what”, but also “how”.
Ana Canhoto 