The jobs most impacted by previous waves of automation tended to be those consisting of repetitive, manual tasks. Think washing clothes, weaving and other blue collar jobs. With Artificial Intelligence (AI) automation, we started talking about the impact of this technology on jobs with repetitive tasks of an analytical nature. Say, translation, radiology, or bookkeeping. … Continue reading AI impact on managerial roles
Tag: Artificial Intelligence
Intra-organisational tensions arising from the deployment of AI
The application of AI in marketing has the potential of delivering many benefits for businesses, such as obtaining customer insight, or providing customer support. But it is not without challenges. There are challenges related to the technology itself; challenges relating to customers, and challenges relating to the power dynamics between actors. And, then, there are the organisational challenges. My co-author, Ben Keegan, … Continue reading Intra-organisational tensions arising from the deployment of AI
Artificial Intelligence vs household product safety
Apparently, autonomous robotic vacuum cleaners (i.e., Roombas) and dog poos don’t mix well. I had no idea as I have neither a Roomba nor a dog; but I have, now, learned that this is a common problem faced by pet owners, as reported in this 2016 article in The Guardian. Image source Maybe I should … Continue reading Artificial Intelligence vs household product safety
Tales of developing an AI-powered chatbot
Chatbots are computer programmes designed to conduct conversations with humans about specific topics, through text, voice or touch. Because they can run 24/7, chatbots are becoming increasingly popular in situations where there are frequently asked questions which can be resolved from a limited pool of answers. Examples include accepting an order, updating the status of … Continue reading Tales of developing an AI-powered chatbot
New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”
Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”
To be, or not to be humanlike, that is the question for marketing AI
As a concept, Artificial Intelligence (AI) is usually defined in terms of how closely its workings (e.g., ability to hold a conversation) resemble human reasoning. The closer it is to humanlike performance, the better the AI is deemed to be (read about the Turing test, here). But what about the way the AI looks? Or … Continue reading To be, or not to be humanlike, that is the question for marketing AI
The potential and limitations of AI in home care – the users’ view
This week, the English parliament approved a new “health and social care” tax, corresponding to an increase in National Insurance contributions from 12% to 13.25% of salary (i.e., a whopping 10.4% increase!!). This increase is to pay for the home care needs of older people, disabled citizens, and others with high care needs. That is, for carers … Continue reading The potential and limitations of AI in home care – the users’ view
Drivers of acceptance of AI vary with type of service setting
Not all consumption settings are the same. They can range from situations where we can easily evaluate what we are consuming (for instance, buying a new car), to situations where we can only evaluate what we are consuming afterwards (for instance, renting a car), as well as situations where we will struggle to evaluate what … Continue reading Drivers of acceptance of AI vary with type of service setting
Critical science’s framework to classify the risks from AI
Artificial Intelligence has great potential, but also presents many risks, from taking over jobs, to making biased decisions. Rather than thinking about the risks of AI separately and reactively, it would be useful to have a framework to identify those risks holistically and proactively. Shakir Mohamed, Marie-Therese Png and William Isaac suggest one such framework, … Continue reading Critical science’s framework to classify the risks from AI
What I have been reading #2
This is a follow up to my previous post on what I have been reading this year (and reviewing, on Instagram). 3rd book of 2021 – “The Spirit Level” by Seamus Heaney. Heaney won the Nobel prize for Literature in 1995, and this was the first book of poems published after winning that accolade. I found … Continue reading What I have been reading #2
Ana Canhoto 