PhD research topics that I am supervising

I have recently received a number of e-mail inquiries from people asking whether I would be available to supervise their PhD studies. The answer is that I could take on one, maybe two new students. However, if we are going to work together for 3-4 years, we need to have research interests in common. Most … Continue reading PhD research topics that I am supervising

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers

Some thoughts on Artificial Intelligence, and what it means for marketing

I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), … Continue reading Some thoughts on Artificial Intelligence, and what it means for marketing

Examples of applications of Artificial Intelligence

The term “artificial intelligence” has definitely jumped from the realms of science fiction or something that ‘happens’ in robotics’ labs, to mass media and something that affects every aspect of our lives.   Not sure how ubiquitous Artificial Intelligence is, already? Then check Deepindex, a resource which collates examples of application of artificial intelligence in … Continue reading Examples of applications of Artificial Intelligence

Are Robots taking too big a byte out of our workforce?

The teen has been working on a school project about the impact of Artificial Intelligence (AI) on jobs. As part of that, she reached out to several experts, and has interviewed three of them. Here is the link to the podcast that she produced, as a result.   Highlights include: 0:15 Statistics on jobs vulnerable to … Continue reading Are Robots taking too big a byte out of our workforce?

Resource on the sociology of artificial intelligence and algorithmic decision making

In my process of learning about artificial intelligence, and reflecting on its implications for society (and marketing, as part of it), I came across the work of Zeynep Tufekci. She works on the sociology of technology, for instance the social consequences of algorithmic manipulation, or how people in power use artificial intelligence to manipulate us:   … Continue reading Resource on the sociology of artificial intelligence and algorithmic decision making

Workshop on Artificial Intelligence in Marketing

The talented Daniela Castillo and I are organising a workshop on Artificial Intelligence in Marketing. Our aim is to bring together 12 participants for in-depth discussions about: Developments in Artificial Intelligence What this means for marketing – e.g., in terms of customer behaviour, marketing strategy, and even the role of marketing and marketers Methodological issues … Continue reading Workshop on Artificial Intelligence in Marketing