Sources of customer dissatisfaction in AI-powered service interactions

Chatbots are everywhere, and used in every industry. They promise to improve customer service, by offering 24-hour service and quick answers, at a fraction of the cost of their human counterparts. Reality is, however, less… polished.   Even a bit frustrating. In the paper “The dark side of AI-powered service interactions: exploring the process of … Continue reading Sources of customer dissatisfaction in AI-powered service interactions

Covid19, the limitations of machine learning, and the importance of data

The Covid-19 crisis is showing us the limitations of many things that we took for granted. Medicine’s ability to cure, for instance. For the time being, there is no cure for Covid19 – the best thing that the fantastic health professionals can do for us is support our bodies, while they fight the virus’s infection. Or, the … Continue reading Covid19, the limitations of machine learning, and the importance of data

Role of robot appearance vs behaviour on users’ perception

Robots are increasingly playing a role in customer service – be it taking orders in restaurants, providing information in banks, or delivering items in hotels. For the investment in customer service robots to be worthwhile, though, customers need to enjoy interacting with them, and they need to trust them. A robot’s appearance has a key … Continue reading Role of robot appearance vs behaviour on users’ perception

New paper: How AI can destroy business value

As we enter the fourth industrial revolution, Artificial Intelligence (AI) and Machine Learning (ML) technologies are being used to automate business processes in more and more areas, from calculating optimal transport loads to shortlisting loan applicants without human input. These technologies promise to create business value, for instance, by improving productivity and reducing mistakes. However, … Continue reading New paper: How AI can destroy business value

AI is a system, not a technology

I have been reading a lot of about artificial intelligence (AI), lately, and reflecting on its implications for how organisations interact with its customers. I have noticed that, often, AI is equated with the algorithm that underpins it (which is, often, assumed to be a machine learning algorithm). That makes sense, because algorithms are fundamental … Continue reading AI is a system, not a technology

[Miscellany] Not smart; not oil; not AI

The connected home is not smart I only noticed this now; but, it seems that, when Google merged the Home and Nest divisions, it rebranded the connected home from ‘smart’ to ‘helpful’. The announcement said: Today, we’re committing to that goal by bringing the Home products under the Nest brand. Our first step as Google … Continue reading [Miscellany] Not smart; not oil; not AI

The suspected use of AI makes people trust others less

With Artificial Intelligence (AI) promising to bring analytical power and cost savings to many customer facing functions, it is pertinent to ask how the deployment of AI impacts on the image of people / brands. For instance, if consumers believe that your online profile was developed by AI, does that impact on how they see … Continue reading The suspected use of AI makes people trust others less

Day in the Life of an Academic #9: All sorts of meetings

It’s time to offer you a peak into yet another facet of an academic’s life, with another “Day in the Life” post. This time, a post looking at Wednesday, October 30th: a day that was full of meetings. I woke up at 5ish, and got ready to go to work: I have a meeting in … Continue reading Day in the Life of an Academic #9: All sorts of meetings

What it feels like when the computer knows more than you

I have been thinking and talking about artificial intelligence a lot, this past week. For instance, on Wednesday, I went to the Parliament with two other colleagues from Brunel, to talk about the impact of AI on workers, work and the workplace; and, on Thursday, with those same colleagues, we hosted a workshop to examine … Continue reading What it feels like when the computer knows more than you

The impact of the type of task on AI acceptance and use

Earlier this week, the FT Advisor reported on a study by Openwork, which showed that “despite a surge in robo-solutions in the market consumers still prefer face-to-face advice when it comes to planning their finances”. According to the study, “71 per cent (of respondents) had concerns robo-advice would not be appropriate for their financial needs … Continue reading The impact of the type of task on AI acceptance and use