Seeing the smart speaker as a servant vs a master vs a partner – Why it matters

I just came across a very interesting study published in the Journal of Marketing Management, which examined how smart speaker users viewed their devices, and how that related to their experiences of using the device. The study was conducted by Fiona Schweitzer, Russell Belk, Werner Jordan and Melanie Ortner, and its title is “Servant, friend or master? … Continue reading Seeing the smart speaker as a servant vs a master vs a partner – Why it matters

On social engineering in social media platforms (or, how we are not in control)

Historian Melvin Kranzberg once wrote that: “Technology is neither good nor bad; nor is it neutral”. That is, technology (digital techology, for instance) does more than allowing users to do something; the design of that techonological product actually encourages some behaviours, while discouraging (or, at least, downplaying) others. For instance, the addition of cameras to … Continue reading On social engineering in social media platforms (or, how we are not in control)

To quit social media: brave or irresponsible?

You may have come across the message by Dr. Cal Newport that we should quit social media. For instance, there is the NYT article “Quit Social Media. Your Career May Depend on It”. There is also this TEDxTalk, and numerous posts on Cal’s own blog.   I am very ambivalent about Cal’s advice. On the … Continue reading To quit social media: brave or irresponsible?

Research project completed: Customer data in the digital age

It has been a whirlwind, but we did it: the team has now concluded the research project investigating Customer data in the Digital Age. And one day before the deadline 😉   Together with 5 other colleagues from Oxford Brookes University, Open University and the University of Liverpool, we completed in-depth interviews with 15 senior marketing practitioners. … Continue reading Research project completed: Customer data in the digital age

Follow Friday: ‘Let’s Talk About Tech’ podcast

Today’s recommendation is not a Twitter account; is a podcast. I have recently discovered the ‘Let’s talk about tech’ weekly podcast and it’s been a great addition to my #2013Kms ‘playlist’. It gives a general overview of the key tech-related news of the week, with a light-touch commentary. It is published by BBC Radio 5 … Continue reading Follow Friday: ‘Let’s Talk About Tech’ podcast

Technology as a source of good

A quick blog post, only, to register my sadness at the news of 2 explosions close to the finishing line of the Boston Marathon, yesterday. I hope that you have not been personally touched by this tragedy. As you may be aware, I am a (slow but) keen runner and have deep admiration for those … Continue reading Technology as a source of good