Exciting new research on drivers of electronic word of mouth in travel and tourism

One of Oxford Brookes University’s bright doctoral students is collecting data for her study on what drives consumers to talk online about their travel and tourism consumption experiences. Can you help by completing her survey? Link below. The emergence of Web 2.0 has had tremendous impact on the volume and reach of electronic word of … Continue reading Exciting new research on drivers of electronic word of mouth in travel and tourism

Teaching business analytics: Why, What and How

In this post I share a presentation on principles of business analytics. My colleague Diana Limburg asked me, not along ago, to run a session on business analytics, as part of her module on eBusiness. This is a very popular course, attended by 2nd and 3rd year students. The session on analytics lasts about 45 … Continue reading Teaching business analytics: Why, What and How