The case of the ‘unbreakable’ phone

A few weeks ago I delivered a guest talk on ‘Innovation’. Among other things, we looked at what turns great ideas into successful products. Many inventors believe that products which are faster / smaller / lighter… than their predecessors, or have features that make them technically superior along some dimensions, will sell themselves and quickly … Continue reading The case of the ‘unbreakable’ phone

Twitter and the need to know your audience

I wanted to see what the commotion was all about and decided to give Twitter a go. Being an avid user of other social networking services such as Facebook and LinkedIn, I figured that using Twitter would be a natural next step. So, I created an account, chose a few users to follow and… nothing. … Continue reading Twitter and the need to know your audience