Mobile phone usage – perceptions v reality

My good friend Tim Kourdi brought these graphs to my attention, recently. They show how much time we spend online on our mobile phones, and convey two key messages: We are now spending more than double the time online on our phones than we did 4 years ago; Younger segments spend around seven times more time … Continue reading Mobile phone usage – perceptions v reality

Three things you need to know, if you are using Twitter to study consumer emotions

With 313m monthly active users around the world, of which 82% access Twitter via their mobile handsets, Twitter is likely to be a great source of insight into what customers are doing, paying attention to, or talking about. As Pratik Thakar, Coca-Cola’s head of creative content for Asia-Pacific, said, it is like a big focus … Continue reading Three things you need to know, if you are using Twitter to study consumer emotions

Fake missing persons appeals

After the Manchester terror attack, there were some amazing displays of humanity, online and offline. But there was also a phenomenon that is, at the very least, bizarre, if not just plain cruel: people tweeting fake appeals for missing ones.   For instance, someone used the image of a girl who had been murdered, in a … Continue reading Fake missing persons appeals

Something for your weekend: Social media reviews of 2016

We are now well into December and social media are full of 2016 reviews, and 2017 predictions. Here are two that caught my attention.   YouTube Rewind More than 200 YouTubers and personalities got together to relive some of 2016’s crazes – there is dabbing, and bottle flipping, and pineapple pen apple pen, and mannequin … Continue reading Something for your weekend: Social media reviews of 2016

On irony and sentiment analysis: Samsung Galaxy is A-OK

Samsung is living a marketing nightmare with its Galaxy Note 7 phone. After several reports of the phone overheating and catching fire, the company had to issue a global recall. And, as if that was not enough, the phone’s replacements have reportedly been catching fire, too. So much so, that the company has, now, stopped … Continue reading On irony and sentiment analysis: Samsung Galaxy is A-OK

Tay, the Turing test, and us

Yesterday (March 24th, 2016), Microsoft launched Tay, an artificial intelligent chat bot developed by Microsoft's Technology and Research and Bing teams to experiment with and conduct research on conversational understanding. Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with … Continue reading Tay, the Turing test, and us

10 amazing tweeps I met in 10 years of Twitter

Twitter turned 10 years old, and I, like many others, have been reflecting on what it means to me.   Twitter tells me that I joined it in July 2008. I remember the day, vividly. I was following a thread on an online forum, where academics were sharing experiences of using Second Life, Facebook, Twitter, … Continue reading 10 amazing tweeps I met in 10 years of Twitter

Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

While we tend to discuss word of mouth in terms of traditional (i.e., face to face) vs. electronic, this paper by Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus indicates that this separation is two simplistic.   The paper looks at the impact of Twitter conversations on the performance of new movies. It finds that customers … Continue reading Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

The value of social media data is not in data itself, but the interpreter and the use

Tim Kourdi’s comment about the value of information, in my latest blog post, reminded me of an interview with Twitter co-founder, Jack Dorsey. Jack challenged criticism that the physical constraints of the platform (specifically, the 140 characters limit for a message) would lead to shallow, value-less content being shared. He did acknowledge that the limit … Continue reading The value of social media data is not in data itself, but the interpreter and the use