A peak into tech giants’ terms and conditions

I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here.   Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions

Starbucks is dealing with its social media crisis one tweet at a time

In the aftermath of the incident where two black men were accused of trespassing and arrested, Starbucks announced that it would close 8,000 of its US-based stores for race-sensitivity training.   Unsurprisingly, some members of the public took to Twitter to comment on this decision. For instance:   Less predictably, perhaps, Starbucks engaged with the … Continue reading Starbucks is dealing with its social media crisis one tweet at a time

The real reason behind the spread of fake news

The journal Science recently published a paper exploring how and why fake news spread. You can access it here, or you can listen to this episode of Chips with Everything (a Guardian podcast that I recommended, previously).   The paper is authored by MIT researchers Soroush Vosoughi, Deb Roy and Sinan Aral. The researchers collected around 126,000 rumour stories on … Continue reading The real reason behind the spread of fake news

Three advantages of Twitter’s extended characters limit

After trialling it out with a handful of users, Twitter has increased the maximum length of tweets from 140 characters to 280, for all users.     Some people expressed concern over how the additional capacity will be used by the trolls and harassers that litter the platform. Others have talked about the creative challenge … Continue reading Three advantages of Twitter’s extended characters limit

Which branded tweets get most retweets?

Researchers at Western Sydney University in Australia – Alena Soboleva, Suzan Burton, Girijasankar Mallik and Aila Khan – have analysed the characteristics of branded tweets that get the most retweets. They collected tweets posted by the leading brands in the automotive, the luxury and the fast moving consumer goods (FMCG) industries, and adjusted for factors … Continue reading Which branded tweets get most retweets?

Pitfalls to avoid when using hashtags in marketing campaigns

Last week marked the 10th anniversary of the Twitter hashtag, which consists of adding the hash symbol (#) to a word or phrase. The hashtag permeated popular culture as a way of organising conversations around a theme or event (e.g., #eclipse20017), or emphasising aspects of a conversation.   Unsurprisingly, marketers have jumped on the bandwagon, … Continue reading Pitfalls to avoid when using hashtags in marketing campaigns

Mobile phone usage – perceptions v reality

My good friend Tim Kourdi brought these graphs to my attention, recently. They show how much time we spend online on our mobile phones, and convey two key messages: We are now spending more than double the time online on our phones than we did 4 years ago; Younger segments spend around seven times more time … Continue reading Mobile phone usage – perceptions v reality