The teen with no phone number

Last weekend, the teen had a friend over who has a smartphone. Well, what teen does not have one, these days, right? The reason I am mentioning this is that said friend’s smartphone did not have a sim. Initially, I thought that they meant that the sim was malfunctioning. But, no. What they meant was … Continue reading The teen with no phone number

Using emojis in marketing can backfire

According to a study conducted by Professor Vyv Evans for Talk Talk, 80% of UK people use emojis to communicate, with 40% saying that they had sent messages using only the famous icons. Emoji, the study claims, is the ‘fastest growing new language’. Unsurprisingly, some brands have embraced the emoji trend, and started using … Continue reading Using emojis in marketing can backfire

Advice for creating short video presentations?

I was searching for some materials for my lecture, and came across the video below, summarising an academic journal article that I use in my teaching, and which I blogged about here. I really, really liked this video. The camera follows a woman walking in a busy high street, while a female voice-over talks about … Continue reading Advice for creating short video presentations?

The female consumer – Marketers still missing a trick

As it's International Women's Day, I thought I would share with you excerpts from a poster of the Girls' Day School Trust. It highlights how a girl's life, opportunities and expectations have changed in the last 125 years: In addition to making great strides in education and public life, women have also emerged as powerful … Continue reading The female consumer – Marketers still missing a trick

(Why) Are we nicer on Facebook?

My sister in law recently asked: ‘Why are people nicer on Facebook?’. That is quite a pertinent question given that so much of what we do and say is now available on social networks. So, is it true? Are we particularly nice on Facebook and, if so, why is that the case? Here is what … Continue reading (Why) Are we nicer on Facebook?

Twitter and the need to know your audience

I wanted to see what the commotion was all about and decided to give Twitter a go. Being an avid user of other social networking services such as Facebook and LinkedIn, I figured that using Twitter would be a natural next step. So, I created an account, chose a few users to follow and… nothing. … Continue reading Twitter and the need to know your audience