Diffusion of Innovations

In the summer of 2000, I did my MBA internship with a management consultancy company based in Barcelona – level of 34 of this building, actually. I was part of a multi-national team advising a major telecommunications company bidding for third-generation (3G) mobile-phone licenses across Europe. That year, several governments had been auctioning 3G licences … Continue reading Diffusion of Innovations

The case of the ‘unbreakable’ phone

A few weeks ago I delivered a guest talk on ‘Innovation’. Among other things, we looked at what turns great ideas into successful products. Many inventors believe that products which are faster / smaller / lighter… than their predecessors, or have features that make them technically superior along some dimensions, will sell themselves and quickly … Continue reading The case of the ‘unbreakable’ phone