Digital, social media and mobile technologies have transformed what we buy, how we buy, and even why we buy. Hence, it is no surprise that both marketing practitioners and academics have turned their attention to these technologies, researching and writing about their impact on both buyers and markets. Do the research efforts of practitioners and … Continue reading Are marketing managers and academics on the same page, regarding digital?
Tag: Theory-Practice
Why I edited an Wikipedia entry
It seems that mentioning that I had edited an entry in Wikipedia raised some questions marks (and, possibly, an eyebrow or two). To be clear, I wrote a very, very small sentence, in the Wikipedia entry for ‘Co-Creation’. If you had checked it just before and after my addition, you would probably not even notice … Continue reading Why I edited an Wikipedia entry
Ana Canhoto 