The hype around the Metaverse may have subsided, but that doesn’t mean that the belief in the potential of this technology for business has decreased. On the contrary, technology research and consulting firm, Gartner, believes that the combination of Metaverse, Web3 and AI (and especially generative AI) technologies offers numerous possibilities for firms. Nevertheless, there is no … Continue reading New paper: On your marks, headset, go! Understanding the building blocks of metaverse realms
Tag: Metaverse
From metaverse games to serious customer insight
Enthusiasm for the metaverse as a business asset seems to have cooled down a bit. OK, a lot. At least, judging by Google searches for the term. Nonetheless, if there’s one area where the Metaverse is still promising to deliver business value is in terms of generating customer insight. The combination of technologies such as … Continue reading From metaverse games to serious customer insight
June 2023 round-up
And, just like that, half of 2023 is gone. Woosh. Though, to be fair, I am very glad that the GCSEs are done with. Over. Behind us. Check. This month we also celebrated child 1’s birthday, and child 2’s ice-hockey tournament with England’s U16 team. Very sadly, I also learned that someone I had been … Continue reading June 2023 round-up
Implications of open vs closed metaverses for users and developers
In the June issue of MISQ Executive, Mary Lacity, Jeffrey K. Mullins and Le Kuai reflect on the evolution of Metaverse. The paper, which takes the form of an interview, is entitled “Evolution of the Metaverse”, and can be found here. Me, as ProfAbobora, on Roblox Since last summer, I have been doing some work about … Continue reading Implications of open vs closed metaverses for users and developers
Ana Canhoto 