New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

Once the stuff of fiction, it is now possible for you to enter a store and receive an offer which was personalised to your preferences, past purchases and even what’s happening around you. Unlike John Aderton in Minority Report, though, you don’t need to scan your eyes as you enter the store, in order to … Continue reading New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

Why is that so many young adults in England still generate a large amount of food waste, and fail to dispose of food waste separately from other waste? This was the question that inspired a research project conducted by a team at Brunel University London (of which I was a member), in collaboration with the … Continue reading New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

New paper: The Pandemic-Induced Personal Data Explosion

Back in June 2020, I came across a special collection of papers about COVID-19, in the Journal of Public Policy & Marketing. Within that collection, the paper “Consumer Privacy During (and After) the COVID-19 Pandemic”, by Aaron R. Brough and Kelly D. Martin caught my attention. That paper reflected on the implications of the increased … Continue reading New paper: The Pandemic-Induced Personal Data Explosion

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19

The Covid-19 pandemic has wreaked havoc with many industries, but few have suffered more than the hospitality industry. Not only has leisure travel all but disappeared, but businesses, too, have cancelled all meetings, conferences and other bookings. And, with the lack of clarity about operating conditions, and about evolving customer preferences, hotels are facing an … Continue reading New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19

New paper: Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management

Weifeng Chen, Ashley Braganza, Serap Sap and I have investigating how Artificial Intelligence (AI) impacts on work (as opposed to jobs) and workers. Previously, we had found that AI-enabled work automation caused significant uncertainties for workers, and a change in the relationship between workers and their employers, towards independence between the two parties. Building on that work, … Continue reading New paper: Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management

New paper: Leveraging machine learning in the global fight against money laundering and terrorism financing: An affordances perspective

There is a lot of enthusiasm about the potential of artificial intelligence in general, and machine learning in particular, to solve just about any problem on Earth. Thus, a special issue of the Journal of Business Research is looking at the potential of those technologies to meet the United Nations 17 Sustainable Development Goals; and … Continue reading New paper: Leveraging machine learning in the global fight against money laundering and terrorism financing: An affordances perspective

New paper: “Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust”

Ashley Braganza, Weifeng Chen, Serap Sap and myself just had a paper published in the Journal of Business Research. The title of the paper is “Productive Employment and Decent Work: The Impact of AI Adoption on Psychological Contracts, Job Engagement and Employee Trust”.  The paper examines the effect of the combined emerging work practices of gig work and AI-enabled work automation, … Continue reading New paper: “Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust”

New paper: Organisational tensions arising from mandatory data exchange between the private and public sector: The case of financial services

While many aspects of life have come to a standstill, due to Covid19, others continue to play out. Some of those things feel very much out of context, when they arrive in my inbox, for instance – just like the sea shell that I found while emptying the pockets of my son’s school uniform jacket. … Continue reading New paper: Organisational tensions arising from mandatory data exchange between the private and public sector: The case of financial services