Tag: Social Media

Young consumers have (pestering) power, money and networks

Hello and apologies for the long silence. What can I say? I have been on holidays, with the family. While I planned to write a couple of posts during the holidays, our days ended up being too busy - and wi-fi access too patchy – for that to happen. During the family holidays I was … Continue reading Young consumers have (pestering) power, money and networks

Evidence that customers use social media strategically to get firms’ attention

With social media users routinely posting online about their consumption experiences – good and bad – there is much scope for conversations between firms and their customers. Unfortunately, this includes much room for disastrous interactions that damage customer goodwill, can generate into public relations nightmares and produce costly damage for the firms. As part of … Continue reading Evidence that customers use social media strategically to get firms’ attention

Social Media and Customer Insight

In a previous post, I reported on the keynote speech by Charles Hofacker, at the Academy of Marketing conference – you can read it here. Charles noted how computers have been getting smaller but more powerful, and closer and closer to the users. As a consequence of smaller, more powerful and closer information technology, consumer … Continue reading Social Media and Customer Insight

The tools any marketer needs to be familiar with, today

Whenever I ask recruiters or those working in digital marketing what single thing my students ought to do to increase their chances of getting an interview, the response is unanimous: have a digital presence... and that such presence needs to go (well) beyond having a Facebook account! According to top executive recruiters interviewed by Forbes, … Continue reading The tools any marketer needs to be familiar with, today

A Behavioural Primer for Social Media Marketers

In a talk to MSc eMarketing students at Oxford Brookes University, Paul Fennemore defended that any Social Media strategist needs to master certain aspects of human behaviour if they are to make informed choices. This post explains, in very basic terms, 6 such key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism. Social Media may … Continue reading A Behavioural Primer for Social Media Marketers