The rise and fall of cash machines

Back in 1997, my husband and I missed a flight from Barcelona to Paris because we did not have enough Spanish pesetas* to pay for the taxi from the hotel to the airport. You see, in those days you needed to pay for taxis (and many other things) with actual notes or coins. And to … Continue reading The rise and fall of cash machines

The tools any marketer needs to be familiar with, today

Whenever I ask recruiters or those working in digital marketing what single thing my students ought to do to increase their chances of getting an interview, the response is unanimous: have a digital presence... and that such presence needs to go (well) beyond having a Facebook account! According to top executive recruiters interviewed by Forbes, … Continue reading The tools any marketer needs to be familiar with, today