Sometime ago this picture of a modified Maslow’s pyramid of needs was doing the rounds on Twitter.
It was meant to be a joke, but it turns out that it may not be that far off reality. According to research recently published by Ofcom, access to mobile services and access to the Internet are now viewed as essential to be able to live and function in society. These services help users:
- Stay (and feel) safe
- Keep in touch with family and friends
- Access information and entertainment
- Be productive
It is a very good fit with the standard depiction of Maslow’s hierarchy of needs, isn’t it?