The tools any marketer needs to be familiar with, today

Whenever I ask recruiters or those working in digital marketing what single thing my students ought to do to increase their chances of getting an interview, the response is unanimous: have a digital presence... and that such presence needs to go (well) beyond having a Facebook account! According to top executive recruiters interviewed by Forbes, … Continue reading The tools any marketer needs to be familiar with, today

The case for NOT making customers feel special

Most likely, you have heard before that organisations should treat high and low value customers differently. I, for one, recommend that on a regular basis! Today, though, I am doing the opposite – this article is about the reasons to treat all customers the same. We are all different. We all like to feel special. … Continue reading The case for NOT making customers feel special