Decisions, decisions, decisions

I am enjoying the last few hours of a lovely weekend and preparing – in practical as well as psychological terms – for the week ahead. This is going to be an eventful week. On Monday, I am attending a talk by Peter LaPlaca, editor of ‘Industrial Marketing Management’. This is a reputable, peer-reviewed journal … Continue reading Decisions, decisions, decisions

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase

The tools any marketer needs to be familiar with, today

Whenever I ask recruiters or those working in digital marketing what single thing my students ought to do to increase their chances of getting an interview, the response is unanimous: have a digital presence... and that such presence needs to go (well) beyond having a Facebook account! According to top executive recruiters interviewed by Forbes, … Continue reading The tools any marketer needs to be familiar with, today