Last week, a manager reached out to me for advice on thinking through a technology project. They were being promised big efficiency gains from adopting a specific AI-based solution, but they are also committed to responsible AI adoption, and wanted a way of looking at this technology adoption decision beyond simple time or cost saving … Continue reading The TFI framework: A simple socio-technical lens to assess AI initiatives
Tag: AI adoption
AI may improve individual performance, but it doesn’t beat the wisdom of crowds
Microsoft’s 2024 Work Trend Index shows that up to 75% of knowledge workers are using generative AI, even though more than half are reluctant to admit that they do so. The vast majority even use their own technology: Image source Power users – those who use AI extensively – say that using AI tools:- makes their workload … Continue reading AI may improve individual performance, but it doesn’t beat the wisdom of crowds
When it comes to AI adoption, ask “if” and “what”, but also “how”.
Last week, I joined a meeting to discuss a new survey to collect data on AI adoption and use in businesses across various countries, with the aim of informing policymaking. The survey developers are asking some really interesting questions around whether businesses are using AI, what type of AI they were using (e.g., AI for … Continue reading When it comes to AI adoption, ask “if” and “what”, but also “how”.
New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”
Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”
Ana Canhoto 