When it comes to AI adoption, ask “if” and “what”, but also “how”.

Last week, I joined a meeting to discuss a new survey to collect data on AI adoption and use in businesses across various countries, with the aim of informing policymaking. The survey developers are asking some really interesting questions around whether businesses are using AI, what type of AI they were using (e.g., AI for … Continue reading When it comes to AI adoption, ask “if” and “what”, but also “how”.

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”