In the UK, as in the US, women routinely pay more for the same, or identical, products marketed at men. The difference, which is sometimes referred to as the pink tax, can range from a few percentage points, to twice as much. Sometimes, the only difference is that the product is pink; other times, not … Continue reading Why do women pay extra for products?
Research recently published in the Journal of Marketing Research presents an interesting puzzle. It suggests that close rapport between business partners does not eliminate opportunism, which the authors define as 'the practice of engaging in actions that sacrifice ethical principles to benefit oneself at the expense of others'. However, the paper posits that the level … Continue reading Close business relationships do not protect you from cheating
Noticing that I haven’t been to the gym in a (very) long time, my other half has tentatively suggested that I cancel my membership (and save some money too). This should be an easy decision. You see, even though I like some of the classes on offer at my health club, I much prefer going … Continue reading The flawed decision maker
An opinion piece on the New York Times earlier this month described how marketers helped popularise the use of psychoactive drugs in 1960s’ America. Robin M Henig wrote: "How did Roche convince physicians that it was O.K. to offer their patients a bottled form of serenity? How did the physicians persuade their patients? And how … Continue reading Product testing the Valium way
I have recently participated in the annual conference of the Academy of Marketing, which this year took place in Southampton. The conference was kick-started by Charles Hofacker, Professor of Marketing at Florida State University. The keynote speaker noted that, over time, computers have moved closer and closer to the user. For instance, he recalled that, … Continue reading Computers: getting under your skin?
Today’s posting looks at marketing in public policy. It seems particularly appropriate given recent reports that the UK government is scrapping plans to introduce a ‘pay as you throw’ charge for household waste and, instead, is promoting schemes that reward recycling efforts. The two policies follow a very different approach to influencing behaviour. The former … Continue reading Carrot or Stick? A marketing perspective on waste management initiatives