Consumer education: how can we make salt’s harm visible?

Earlier this month, the British Association of Dermatologists published a press release with the highlights from a survey of Britain’s sun protection habits. The highlights included: 80% don’t apply sunscreen before going out in the sun and then shortly afterwards; 70% fail to reapply sunscreen every two hours as recommended; 35% would only seek shade … Continue reading Consumer education: how can we make salt’s harm visible?

Carrot or Stick? A marketing perspective on waste management initiatives

Today’s posting looks at marketing in public policy. It seems particularly appropriate given recent reports that the UK government is scrapping plans to introduce a ‘pay as you throw’ charge for household waste and, instead, is promoting schemes that reward recycling efforts. The two policies follow a very different approach to influencing behaviour. The former … Continue reading Carrot or Stick? A marketing perspective on waste management initiatives