One of my colleagues has completely redesigned their module. Generative AI is now central to every workshop and even assessment, with the aim of preparing students are ready for a job market that increasingly demands generative AI skills. In contrast, another colleague started using in-class assessment, with pen and paper, to ensure assessment integrity. These … Continue reading New paper: Marketing Education in the Age of Generative AI
Tag: education
ChatGPT and university education – the opportunity, the challenge and the breakthrough
Image created using Dall-E Like it or not, ChatGPT and other forms of generative conversational AI are here to stay. Last weekend, John Naughton, writing in the Guardian, compared ChatGPT to Excel*, noting that “[Excel] went from being an intriguing but useful augmentation of human capabilities to being a mundane accessory”. It would never occur to current … Continue reading ChatGPT and university education – the opportunity, the challenge and the breakthrough
Tech entrepreneurs and computing experts need training in social sciences
Some time ago, I was around a dinner table with some tech entrepreneurs, when I said that sociology should be a compulsory module in computer science courses, because most tech entrepreneurs and computing experts clearly lack a basic understanding of human behaviour, which creates a lot of problems for the rest of us. As you … Continue reading Tech entrepreneurs and computing experts need training in social sciences
Ana Canhoto 