I am delighted to share the news that I am part of group that has just secured funding from ESRC’s InterAct initiative. The project is entitled “The role of consumers in driving UK manufacturing’s digital transformation” and aims to identify the factors that lead consumers to adopt new Everything as a Service (XaaS) models of consumption of … Continue reading New research grant: The role of consumers in driving UK manufacturing’s digital transformation
Tag: ESRC
Use of social media for segmentation in the financial services industry
On June 25th, I am delivering a talk on the potential and pitfalls of using social media for segmentation. This talk is based on research done with 11 financial institutions (1 credit card company, 3 insurance providers, and 7 banks), and some of the findings (early stage) are also discussed here. Here are the slides: Comments … Continue reading Use of social media for segmentation in the financial services industry
Ana Canhoto 