Use of social media for segmentation in the financial services industry

On June 25th, I am delivering a talk on the potential and pitfalls of using social media for segmentation. This talk is based on research done with 11 financial institutions (1 credit card company, 3 insurance providers, and 7 banks), and some of the findings (early stage) are also discussed here.

Here are the slides:

Comments and questions are most welcome, as always. And…. if you are in Nottingham and see this post before June 25th 2015, join us 🙂 It is free. More information here.

Update on 6th August 2015: My talk was featured in the August/ September 2015 issue of ‘Financial World’, a publication by Centre for The Study of Financial Innovation (CSFI) and the ifs University College, and which is distributed to financial services practitioners.

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