Even since I came across the blog post from Helen Kara, arguing that “researchers should make as much use of secondary data as possible before we even think about gathering any primary data”, that I have been looking for new opportunities to use pre-existing online data to complement, or even replace, fresh data collection efforts. … Continue reading Using online texts as sources of data in research
Tag: Jonah Berger
What makes a campaign go around and around and around?
This advert made its way to my Twitter feed, last week. The kiddo asked me, expectantly: Is it good marketing, mummy? It is, yes. It is great, actually, I said. First, because it clearly depicts the product’s benefit. And, fortunately for the brand, no one actually managed to break the unbreakable glass … Continue reading What makes a campaign go around and around and around?
Ana Canhoto 