I wonder if you can help me.
I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook – regarding who you are or what you do.
I don’t mean the opportunity to lie. Rather the perception that you should provide false information – either because you want to avoid a problem or because it will give you access to some sort of benefit.
Can you think of any examples of such an incentive?
Do you know any publications, statistics, etc addressing the incentive to lie on Facebook? Thank you.