The journal Science recently published a paper exploring how and why fake news spread. You can access it here, or you can listen to this episode of Chips with Everything (a Guardian podcast that I recommended, previously). The paper is authored by MIT researchers Soroush Vosoughi, Deb Roy and Sinan Aral. The researchers collected around 126,000 rumour stories on … Continue reading The real reason behind the spread of fake news
This advert made its way to my Twitter feed, last week. The kiddo asked me, expectantly: Is it good marketing, mummy? It is, yes. It is great, actually, I said. First, because it clearly depicts the product’s benefit. And, fortunately for the brand, no one actually managed to break the unbreakable glass … Continue reading What makes a campaign go around and around and around?