Decisions, decisions, decisions

I am enjoying the last few hours of a lovely weekend and preparing – in practical as well as psychological terms – for the week ahead. This is going to be an eventful week. On Monday, I am attending a talk by Peter LaPlaca, editor of ‘Industrial Marketing Management’. This is a reputable, peer-reviewed journal … Continue reading Decisions, decisions, decisions

Twitter and the need to know your audience

I wanted to see what the commotion was all about and decided to give Twitter a go. Being an avid user of other social networking services such as Facebook and LinkedIn, I figured that using Twitter would be a natural next step. So, I created an account, chose a few users to follow and… nothing. … Continue reading Twitter and the need to know your audience