#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy!
Paul Fennemore is Managing Partner at Viapoint, specialising in social commerce. He is also one of Oxford Brookes University’s MSc eMarketing graduates and one of the researchers in the project looking at Social Media and Segmentation
Admittedly, there is no shortage of social media experts out there – so, why am I recommending that you follow @PaulFennemore?
Much (most?) of the articles and posts you see around Twitter adopt a really narrow view of social media. They see it, simply, as a promotional tool. Paul, on the other hand, approaches social media strategically. That’s because he has a deep understanding of management practice, as well as theory.
Previous follow friday recommendations (in alphabetical order):
– @liveBarefoot – redefining bookstores (Oct., 14th 2011)
– @mrsoaroundworld – for the hedonist in you (Oct., 21st 2011)
– @myographer – management, pirates and personal branding (Oct., 7th 2011)
– @OxfordCityGuide – helps you make the most of living in Oxford (Sep., 30th 2011)