I am told that there were times when marketers could simply tell the CEO ‘Trust me. This marketing programme will deliver great results”.
I don’t know whether this time did exist… but I am pretty sure that this is not the case, now. Marketers need to justify their marketing investment and need to produce various performance metrics.
In this post, I am sharing with you a presentation providing a VERY brief overview of what budgeting is and how it is done. It is only a primer, really. But I hope that it will be useful.
At the end of the presentation, I mention some resources that may help you further. And if you would like me to expand on a particular aspect, just leave me a note on the comments section, below.
I believe in open access and, therefore, I am very happy for you to use the content and ideas of this presentation, in all or in part. I do require, however, that you acknowledge the source. Moreover, if you intend to use the content or ideas for commercial purposes, I require that you make a donation to a charity of my choice. The causes that I am supporting at the moment are:
Enjoy the presentation and do let me know what you think in the comments below or, simply, by ‘liking’ this post. And, of course, feel free to let others know about this blog post.