Research project: customer data in the digital age

** UPDATE: this project is now completed **

I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’.

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The project examines the issues faced by managers when using digital data and sophisticated methodologies to interpret increasingly fragmented customer behaviours. We are conducting in-depth interviews with senior marketing practitioners who are industry experts in customer insight and digital technologies. Our sample includes a broad range of organisations, from manufacturing to service organisations.

So, watch this space. There should be many interesting findings emerging from this research.

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