I was searching for some materials for my lecture, and came across the video below, summarising an academic journal article that I use in my teaching, and which I blogged about here.
I really, really liked this video. The camera follows a woman walking in a busy high street, while a female voice-over talks about how bloggers influence her shopping decisions. Now and then, text appears on the screen to define a technical term (e.g., para-social interaction) or to capture the implication of what is being said (e.g., that the impact of a blogger’s message on the reader’s shopping behaviour is moderated by credibility).
It is a relatively simple video, but it is such an effective way of communicating research. On the one hand, they video is richer and more engaging than a slide presentation, or even videos based on slide presentations, which is all that I have managed to produce so far. On the other hand, it looks easier to create than an animated movie (like this one about Cialdini’s six principles of persuasion).
I wonder how difficult (and expensive!) it is to create a short video like this one. Do you have experience of creating short videos? What is your advice?