Budgeting for Marketers

I am told that there were times when marketers could simply tell the CEO 'Trust me. This marketing programme will deliver great results". I don't know whether this time did exist... but I am pretty sure that this is not the case, now. Marketers need to justify their marketing investment and need to produce various … Continue reading Budgeting for Marketers

Social media as a source of competitive intelligence

There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence