In the last year, I have been exploring – with colleagues Sarah Quinton and Paul Jackson – the research priorities brought about by ‘digital’, where digital is defined in a very broad sense to include new types of data, new methods and new business realities. We are particularly concerned with research that has a very direct impact on management practice. This interest has led to the organisation of two events bringing together business and academia (more information here and here).
One of the issues mentioned over and over again at these events is that traditional business models are not relevant in the current business context characterised by intangibility, interactivity and abundance of information. There is great need for research looking into the potential of business model innovation. Hence, it is with great pleasure that I share with you the news that Paul Jackson, Sarah Quinton, myself and three other colleagues at Oxford Brookes University have now secured funding for a research project looking into this very same topic.
The project is entitled ‘Going mobile: what today’s digital technologies mean for business models’ and, as described in this blog post, it aims to:
- Identify how mobile digital technologies are impacting upon different businesses and industries;
- Identify business models organisations might adopt in responding to threats and opportunities presented by these technologies within their industry;
- Develop, through workshops and action research, a methodology that could be used by organisations to address the challenges mobile presents to their business models.
So, busy (but exciting) times ahead!
What has been the most fundamental way in which mobile digital technology has affected your life?