The job advert specifies that the post holder will be in charge of promoting the company’s safety, customer service and low fare messages. Yes, that’s right: customer service.
Maybe O’Leary is reading Seth Godin’s blog. Seth argued (beautifully, as usual) that ‘paying for something is an intentional act of buying something way better than the free alternative’. You can read Seth’s blog post here.
Now the question is: do you want the job?