Google research on choice and use of mobile apps

For a customer facing company, there are many potential benefits of developing an app. It can provide valuable customer insight; it offers a vehicle for personalisation; and it can foster loyalty towards your brand, as discussed here.   However, with more than 1 million apps available in Apple’s app store, alone, you really need to understand … Continue reading Google research on choice and use of mobile apps

The other side of free apps

Human is an iPhone app (no affiliate link) that monitors movement. It tracks physical activity throughout the day with the objective of encouraging an active (and, thus, healthy) lifestyle. And it is free.   While we are eagerly tracking how many minutes we have walked or cycled, grateful for this boost to our health from … Continue reading The other side of free apps

Why are we ready to pay for books but not music?

danah boyd is a researcher based at NYU. She researches and writes about cultural aspects of social media use, particularly among young users. You can follow her very interesting blog, here.   Recently, danah published the book ‘It’s complicated’, based on her research on how teenagers use popular social media platforms and the impact that … Continue reading Why are we ready to pay for books but not music?

Even Ryanair needs to do something about customer service

Well, well, well. MarketingWeek reported that Ryanair, the (in)famous low cost airline often criticised for appalling customer service, is recruiting a Marketing Director. The job advert specifies that the post holder will be in charge of promoting the company’s safety, customer service and low fare messages. Yes, that’s right: customer service. Maybe O’Leary is reading … Continue reading Even Ryanair needs to do something about customer service