Advice for creating short video presentations?

I was searching for some materials for my lecture, and came across the video below, summarising an academic journal article that I use in my teaching, and which I blogged about here. I really, really liked this video. The camera follows a woman walking in a busy high street, while a female voice-over talks about … Continue reading Advice for creating short video presentations?

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase