What a waste of a communication opportunity

On the occasion of my birthday, I received this message from an optometrist I used to go to:

“Dear Ana,

Just a quick note to wish you a very happy birthday!

Kindest regards,
[name of company] team.”


So far, so normal and predictable.


However, the message was accompanied by this photo:


Can anyone make sense of this, for me???


This has to be least relevant marketing message I have ever received. Even worse than that time I got Facebook adverts for dental implants and dating services.

And no. I don’t have a twin.

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