This is a soul searching post. I need to make some changes around here. Can you, please, help me by answering the questions below? Do you know how some doctors tell you to be healthy but smoke and do not exercise?! I keep telling my students and the managers I advise that the key to … Continue reading Having my own medicine

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

In less than 24 hours, I was reminded of the good, the bad and the ugly of branding in the 21st century. The Good I was chatting to the check-out employee at Marks & Spencer, as I finished packing my groceries. He said, looking at one of the items ‘Hum, never ate those flowers, before. … Continue reading Why I’ll eat flowers from Marks & Spencer but stay away from LA Fitness

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

This semester I am trialling the use of student blogs. I believe that using blogs will bring 3 (and a half) benefits to the post-graduate module that I am teaching this semester, Marketing eFutures. The Class The module - Marketing eFutures - is part of the MSc eMarketing course. It gives students the opportunity to … Continue reading Using blogs as a learning tool

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

Happy New Year. It is that time of the year when, wherever you look, you are sure to find an article discussing the key trends to look out for in the next year. With so many different and, at times, contradicting information available, how do we know which trends matter and which ones don’t? I … Continue reading What are the trends that matter?

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

A simple menu idea and a good marketing lesson from a local restaurant. Last week, I came across this message on Twitter: It was about an event at a local restaurant, Turl Street Kitchen. The link led on to an event page on Facebook that read: ‘For one night only we will be sourcing all … Continue reading Local + scarce = a great marketing recipe

What do open innovation, crowd sourcing, electronic word of mouth, social media segmentation or home working have in common? People. The secret ingredient in social media is to engage with the person using it. I participated in a really interesting workshop at the Henley Centre of Customer Management, today. It looked at phenomena like open … Continue reading The secret ingredient in social media performance