What stops customers complaining?

If customer dissatisfaction is a fact of business life, how can you ensure disgruntled customers choose to tell you, rather than switching to a competitor and telling the world about their negative consumption experiences? In a recent post, I argued that organisations should not fear negative word of mouth. It provides insight into customer (dis)satisfaction, … Continue reading What stops customers complaining?

3 reasons you should embrace (negative) feedback

You wish customers had only good things to say about your company, product or brand. Instead, they seem only too ready to share their negative experiences online. Can organisations benefit from this negative attention? In the social media workshops I participate in, one theme pops over again and again: what if customers say bad things … Continue reading 3 reasons you should embrace (negative) feedback