As usual, I am sharing you with you my latest presentation. This one was on the topic of using Twitter for sentiment analysis, building on the work done with Yuvraj Padmanabhan (open access paper available here). I really don't want to put you off using Twitter for customer insight. On the contrary - it has lots … Continue reading Presentation on the challenges of using Twitter for sentiment analysis
As I am putting together some notes on the role of Twitter to study sentiment, I come across an interview with Coca-Cola's head of creative content for Asia-Pacific, Pratik Thakar, here. At one point, Thakar says the following about social media as a source of consumer insight: I believe that social media is a big … Continue reading Coca-Cola: When it comes to customer feedback, negative is more valuable than positive
This time last year, Apple launched a new operating system that had numerous technical problems, as well as a mapping app that was so inaccurate that it became the target of many jokes. Fast forward to this year and, once again, Apple’s recent product launches (including 2 models of iPhone 6, the Apple Watch and … Continue reading Poor Apple. Again.