As usual, I am sharing you with you my latest presentation. This one was on the topic of using Twitter for sentiment analysis, building on the work done with Yuvraj Padmanabhan (open access paper available here). I really don't want to put you off using Twitter for customer insight. On the contrary - it has lots … Continue reading Presentation on the challenges of using Twitter for sentiment analysis
Tag: Yuvraj Padmanabhan
Studying sentiment on Twitter is… complicated
Emotions are key to explain and anticipate consumer behaviour, and sentiment analysis offers marketers a way of measuring and summarising those emotions. Emotions displayed on social media conversations, in particular, are very appealing for research, as these platforms offer many opportunities to listen to the conversations in real time, with minimum disruption for the individuals … Continue reading Studying sentiment on Twitter is… complicated
July round-up
July was going to be the month I was going to get on top of my to do list. It didn’t happen. It was nonetheless a good month, which included the following highlights. Researching At the beginning of the month, I attended the Academy of Marketing conference, in Bournemouth. I presented 2 papers, including … Continue reading July round-up
Ana Canhoto 