New paper: Content Creators at a Crossroads with Decentralised Social Media

Social media platforms and content creators benefit each other: social media platforms depend on the content made by creators, while creators rely on these platforms to share their content, expand their audience, and… make money. However, some content creators argue that mainstream, centralised social media (CSM) platforms like Facebook or Twitter have too much power … Continue reading New paper: Content Creators at a Crossroads with Decentralised Social Media

Popularity of social media posts important for sales and loyalty

We know that content that gets a lot of reaction is more likely to make it to our customers Facebook newsfeed than other content, because of the way Facebook’s algorithm prioritises what to show. Image source But the question is, is this type of content also likely to get customers through the door? A … Continue reading Popularity of social media posts important for sales and loyalty

What do Andy Warhol, toilet paper and male deodorant have in common?

The artist Andy Warhol was obsessed with celebrities and celebrity culture. It is said that he co-founded the magazine ‘Interview’ as a vehicle to meet celebrities. Through the magazine, Warhol gave celebrities the stage that they valued; in turn, because of the magazine, they gave him the candidness that he craved. He got what he wanted … Continue reading What do Andy Warhol, toilet paper and male deodorant have in common?