Why is Unilever having second thoughts about advertising on Facebook?

Unilever’s chief marketing officer, Keith Weed, has said that the company might stop advertising on Facebook and other online platforms. This announcement goes against the trend in advertisement spend, as more and more companies are looking at online platforms as a cost-effective way of communicating with their customers. Online social networks (OSNs) – like Facebook … Continue reading Why is Unilever having second thoughts about advertising on Facebook?

Cheat sheet for campaign planning

Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving … Continue reading Cheat sheet for campaign planning

What do Andy Warhol, toilet paper and male deodorant have in common?

The artist Andy Warhol was obsessed with celebrities and celebrity culture. It is said that he co-founded the magazine ‘Interview’ as a vehicle to meet celebrities. Through the magazine, Warhol gave celebrities the stage that they valued; in turn, because of the magazine, they gave him the candidness that he craved. He got what he wanted … Continue reading What do Andy Warhol, toilet paper and male deodorant have in common?