Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

A recent analysis of nearly 180 million global job postings from 2023 to 2025, by Henley Wing Chiu at Bloomberry, reveals an interesting split in labour market trends. Execution-focused, creative jobs are experiencing steep declines. For instance, in the two years covered by this analysis, computer graphic artist roles are down by 33%, writer roles … Continue reading Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

LLMs reflect data about how people believe the world to be, not data about how the world is

It is widely acknowledged that answers produced by large language models (LLMs) reproduce the biases that informed how they were trained. For instance, assuming that doctors are male while nurses are female. Though, that bias doesn’t simply reflect the systemic inequality in our society. Rather, it reflects the prevalent stereotypes, that is the type of image commonly … Continue reading LLMs reflect data about how people believe the world to be, not data about how the world is

[Miscellany]: Failing to foresee the current state of AI; AI replacing vs augmenting jobs; and regulation of AI in the EU

Failing to foresee the current state of AI The last 14 months or so have seen incredible change in AI technology. AI has progressed beyond a level that many analysts thought it would take many years – or, indeed, many decades – to achieve. In this blog post, Scott Aaronson, who is a computer scientist at … Continue reading [Miscellany]: Failing to foresee the current state of AI; AI replacing vs augmenting jobs; and regulation of AI in the EU

AI impact on managerial roles

The jobs most impacted by previous waves of automation tended to be those consisting of repetitive, manual tasks. Think washing clothes, weaving and other blue collar jobs. With Artificial Intelligence (AI) automation, we started talking about the impact of this technology on jobs with repetitive tasks of an analytical nature. Say, translation, radiology, or bookkeeping. … Continue reading AI impact on managerial roles

Do you want to work with me?

At Oxford Brookes University, we are looking for 4 amazing people to join the Department of Marketing of the Faculty of Business. The deadline for applications is June, 20th 2014 and we have the following positions open: Professor Reader Research Fellow Research Assistant   We are a great bunch of people to work with. We … Continue reading Do you want to work with me?