[Miscellany] Musings from being at the receiving end of bad advertising messages

Programmatic advertising Do you remember when people were stockpiling toilet paper, at the start of the Covid-19 crisis? It was so hard to find (and, in some places, so expensive) that some people even joked that they would make great gifts. Fast forward to February 2021, and I ordered bamboo toilet paper, online. A few … Continue reading [Miscellany] Musings from being at the receiving end of bad advertising messages

[Miscellany] Covid-19 vaccines – intentions, celebrities, and marketing strategy insights

The Covid-19 vaccine effort is truly exceptional. First, how scientists have developed the vaccines at incredible speed. Then, the logistics of manufacturing, distributing and delivering the vaccines around the world. And, now, the effort of convincing citizens to get vaccinated. According to the Omni Calculator, given the UK government’s priority list, and assuming a vaccination … Continue reading [Miscellany] Covid-19 vaccines – intentions, celebrities, and marketing strategy insights

[Miscellany] Christmas is here, again

Just like that (or what feels like “just like that” to me – maybe for those working in health services it feels never ending), it is December, and Christmas is around the corner. Four days’ away, to be precise. And, after that, the New Year. If you live in the Western Hemisphere, and if you … Continue reading [Miscellany] Christmas is here, again

Someone else’s reflections on my use of technology

Earlier this year, I wrote a blog post sharing some thoughts I had had (largely, of disappointment) related to my own use of technology. In that post, I noted how the iWatch had become more and more a part of my daily life; how I had mistrusted a human being for trying to bypass the … Continue reading Someone else’s reflections on my use of technology

Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

Today, I would like to share with you three podcast episodes. While discussing issues related to COVID-19, they actually offer great insight about consumer psychology, and about the limitations of technology.   Why we stockpile(d) toilet paper In episode 34 the “It's all just a bunch of BS” podcast, Caroline Roux discusses decision making in … Continue reading Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

[Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

January has been busy! Paper revisions, new paper deadlines, a funding application for a doctoral workshop, classes, marking, talks… But good busy! The kind that energises you.   Here are some marketing news that have caught my attention, lately.   The power of the (Calvin Klein) brand In a Q&A at The Oxford Union, Calvin … Continue reading [Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

[Miscellany] Some reflections from my use of technology

When technology works well, we don't think about it. We take it for granted. But some recent “technology failures” have led me to reflect on its role in my life, and how it impacts on how I see other human beings and the world. So much more than a watch My Apple Watch stopped working. … Continue reading [Miscellany] Some reflections from my use of technology

[Miscellany] Star Wars in Fortnite, the Simpsons, and a maths book

Star Wars on Fortnite Are you a Star Wars fan? And do you play Fortnite? If you answered yes to these two questions you were in for a treat, last week, when the Star Wars franchise teamed up with Epic Games for a special feature in the very popular multi-player game, Fortnite.   Fortnite players … Continue reading [Miscellany] Star Wars in Fortnite, the Simpsons, and a maths book

[Miscellany] Automated news, Deepfake Christmas video, and Innocent newsletter

Automated news It has emerged that, last week, the BBC used computers to compose nearly 700 news articles relating to the election’s results. The news corporation is describing it as "machine-generated journalism", and justifying it as thus: "Using machine assistance, we generated a story for every single constituency that declared last night with the exception … Continue reading [Miscellany] Automated news, Deepfake Christmas video, and Innocent newsletter

[Miscellany] Not smart; not oil; not AI

The connected home is not smart I only noticed this now; but, it seems that, when Google merged the Home and Nest divisions, it rebranded the connected home from ‘smart’ to ‘helpful’. The announcement said: Today, we’re committing to that goal by bringing the Home products under the Nest brand. Our first step as Google … Continue reading [Miscellany] Not smart; not oil; not AI