Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

Today, I would like to share with you three podcast episodes. While discussing issues related to COVID-19, they actually offer great insight about consumer psychology, and about the limitations of technology.   Why we stockpile(d) toilet paper In episode 34 the “It's all just a bunch of BS” podcast, Caroline Roux discusses decision making in … Continue reading Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

[Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

January has been busy! Paper revisions, new paper deadlines, a funding application for a doctoral workshop, classes, marking, talks… But good busy! The kind that energises you.   Here are some marketing news that have caught my attention, lately.   The power of the (Calvin Klein) brand In a Q&A at The Oxford Union, Calvin … Continue reading [Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

[Miscellany] Some reflections from my use of technology

When technology works well, we don't think about it. We take it for granted. But some recent “technology failures” have led me to reflect on its role in my life, and how it impacts on how I see other human beings and the world. So much more than a watch My Apple Watch stopped working. … Continue reading [Miscellany] Some reflections from my use of technology

[Miscellany] Star Wars in Fortnite, the Simpsons, and a maths book

Star Wars on Fortnite Are you a Star Wars fan? And do you play Fortnite? If you answered yes to these two questions you were in for a treat, last week, when the Star Wars franchise teamed up with Epic Games for a special feature in the very popular multi-player game, Fortnite.   Fortnite players … Continue reading [Miscellany] Star Wars in Fortnite, the Simpsons, and a maths book

[Miscellany] Automated news, Deepfake Christmas video, and Innocent newsletter

Automated news It has emerged that, last week, the BBC used computers to compose nearly 700 news articles relating to the election’s results. The news corporation is describing it as "machine-generated journalism", and justifying it as thus: "Using machine assistance, we generated a story for every single constituency that declared last night with the exception … Continue reading [Miscellany] Automated news, Deepfake Christmas video, and Innocent newsletter

[Miscellany] Not smart; not oil; not AI

The connected home is not smart I only noticed this now; but, it seems that, when Google merged the Home and Nest divisions, it rebranded the connected home from ‘smart’ to ‘helpful’. The announcement said: Today, we’re committing to that goal by bringing the Home products under the Nest brand. Our first step as Google … Continue reading [Miscellany] Not smart; not oil; not AI

[Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

Interesting job advert for a marketing manager position I came across the advert below for a job as Marketing Manager, and I found two things very interesting. One, that sustainability is seen as an explicit concern of /for the marketing manager. This is not an advert for a recycling company, or electric cars, or any other … Continue reading [Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

[Miscellany] ebay podcast, welcoming complaints, and new life stage

ebay: more about b2c than c2c If I say ‘ebay’, what image comes to your mind? A place to offload items that you no longer need, or even that unwanted Christmas gift? Or, perhaps, the opportunity to buy nearly new items that other people outgrew, or fell out of love with?   If, like me, … Continue reading [Miscellany] ebay podcast, welcoming complaints, and new life stage

[Miscellany] Marketing online, confusing adverts and podcast recommendation

Online marketing vs. marketing online Preparing materials for a new semester of teaching, and this blog post from Seth Godin came to mind: Too much going on There is so much going on in this advert... A snack that is meant to be for lunch. A can that fits in a pocket but is meant … Continue reading [Miscellany] Marketing online, confusing adverts and podcast recommendation

[Miscellany] AI survey, AI summit and AI Workshop

This week, a collection of miscellaneous notes related to Artificial Intelligence.   1. AI survey The Artificial Intelligence Research Centre, at Brunel Business School, is looking at the impact of AI on the nature of work and the relationship between workers and their employers (my branch of work concerns on the consequences of these changes … Continue reading [Miscellany] AI survey, AI summit and AI Workshop