According to a study conducted by Professor Vyv Evans for Talk Talk, 80% of UK people use emojis to communicate, with 40% saying that they had sent messages using only the famous icons. Emoji, the study claims, is the ‘fastest growing new language’. Unsurprisingly, some brands have embraced the emoji trend, and started using … Continue reading Using emojis in marketing can backfire
Facebook changes newsfeed algorithm, again. Now what?
Facebook did it again. Change its news feed algorithm, that is. Facebook’s Engineering Director, Lars Backstrom, announced that: "we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed”. This move goes in the opposite direction of that … Continue reading Facebook changes newsfeed algorithm, again. Now what?