In an ideal world, customers would flock to our doors, buy our products over and over again, and happily tell others about their experiences with our brands. But, in the real world, that doesn’t usually happen. In the real world, marketers need to use various techniques to convince customers to use their product. For instance, … Continue reading Data harvesting on social media as seduction
Facebook has announced that it is rolling out features to help us spend less time on Facebook or Instagram. At face value, this is a surprising move for a company that has taken so many steps to create a platform that we return to over and over again (e.g., via notifications), to maximise the amount … Continue reading Limiting users’ time on Facebook, makes great business sense
I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here. Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions
Let me give a big shout out to the project ‘Why We Post’, which explores the nuances in social media behaviour across the world, and what that reveals about the social media users’ context and values. The website for the project contains a number of fantastic resources, including downloadable books. While working on my … Continue reading Mothers on Facebook: England vs Trinidad
I came across Dr Kristin Laurin’s work on rationalisation when she participated in episode 125 of the You Are Not So Smart podcast. She found that people’s core beliefs change when they feel powerless about the situation that they find themselves in. This occurs via a process of rationalisation – i.e., we try to … Continue reading When consumers feel powerless about a situation, their attitude changes
I recently found out that you could check what data Facebook has on you. Well, the data that they let you know about, at least. You can see what you shared online, which messages you exchanged with your friends and so on. You can also see which applications have access to your Facebook information, … Continue reading Your Facebook data
Unilever’s chief marketing officer, Keith Weed, has said that the company might stop advertising on Facebook and other online platforms. This announcement goes against the trend in advertisement spend, as more and more companies are looking at online platforms as a cost-effective way of communicating with their customers. Online social networks (OSNs) – like Facebook … Continue reading Why is Unilever having second thoughts about advertising on Facebook?