In the summer, McKinsey posted the findings from a study looking at how US consumer preferences for online vs in store shopping were evolving, as a result of the Covid-19 pandemic. The article was written by Tamara Charm, Becca Coggins, Kelsey Robinson and Jamie Wilkie, and is available here. Unsurprisingly, Charm and colleagues found that online … Continue reading Attracting customers to physical retail, post-Covid19